![In 2002, a friend who was a regular volunteer at the local animal shelter asked if I would be willing to create a campaign to help reduce Charlotte's embarrassingly high euthanasia rate. At the time it was one of the highest in the US. Of course I said yes and the result was a multi-platform campaign that over the next two years helped drive down the kill rate by 30%, and increase adoptions of pets on death row by 60%. I'm really proud of this campaign because it worked. It also received a bunch of awards, and I was even given a commendation by the Charlotte Chief of Police.](https://pro2-bar-s3-cdn-cf4.myportfolio.com/dac08519da45bd4f7b16b9c097ae7c3d/f8fe1020-682a-4557-9225-468f86a3f745_rw_1920.jpg?h=a9adb05313c7f7a53694973294252d4f)
![In 2002, a friend who was a regular volunteer at the local animal shelter asked if I would be willing to create a campaign to help reduce Charlotte's embarrassingly high euthanasia rate. At the time it was one of the highest in the US. Of course I said yes and the result was a multi-platform campaign that over the next two years helped drive down the kill rate by 30%, and increase adoptions of pets on death row by 60%. I'm really proud of this campaign because it worked. It also received a bunch of awards, and I was even given a commendation by the Charlotte Chief of Police.](https://pro2-bar-s3-cdn-cf.myportfolio.com/dac08519da45bd4f7b16b9c097ae7c3d/b23ba70a-35cc-4a97-b043-88c4de4257a1_rw_1920.jpg?h=b39bbeca9b02e87597463fba5c7483ec)
![In 2002, a friend who was a regular volunteer at the local animal shelter asked if I would be willing to create a campaign to help reduce Charlotte's embarrassingly high euthanasia rate. At the time it was one of the highest in the US. Of course I said yes and the result was a multi-platform campaign that over the next two years helped drive down the kill rate by 30%, and increase adoptions of pets on death row by 60%. I'm really proud of this campaign because it worked. It also received a bunch of awards, and I was even given a commendation by the Charlotte Chief of Police.](https://pro2-bar-s3-cdn-cf1.myportfolio.com/dac08519da45bd4f7b16b9c097ae7c3d/c31a066e-046e-477a-ac08-59572a26ba3f_rw_1920.jpg?h=76968e8c0ef528b98e9f7e77a12a5b64)
![In 2002, a friend who was a regular volunteer at the local animal shelter asked if I would be willing to create a campaign to help reduce Charlotte's embarrassingly high euthanasia rate. At the time it was one of the highest in the US. Of course I said yes and the result was a multi-platform campaign that over the next two years helped drive down the kill rate by 30%, and increase adoptions of pets on death row by 60%. I'm really proud of this campaign because it worked. It also received a bunch of awards, and I was even given a commendation by the Charlotte Chief of Police.](https://pro2-bar-s3-cdn-cf.myportfolio.com/dac08519da45bd4f7b16b9c097ae7c3d/8c01092e-af66-4cb6-948e-f1d440906fbf_rw_1920.jpg?h=e4aed3b2154d7438f41c133dd355e8d6)
![In 2002, a friend who was a regular volunteer at the local animal shelter asked if I would be willing to create a campaign to help reduce Charlotte's embarrassingly high euthanasia rate. At the time it was one of the highest in the US. Of course I said yes and the result was a multi-platform campaign that over the next two years helped drive down the kill rate by 30%, and increase adoptions of pets on death row by 60%. I'm really proud of this campaign because it worked. It also received a bunch of awards, and I was even given a commendation by the Charlotte Chief of Police.](https://pro2-bar-s3-cdn-cf.myportfolio.com/dac08519da45bd4f7b16b9c097ae7c3d/8514b6b2-ae32-4ede-bfcd-fcab5b665171_rw_1920.png?h=c03c45461c21037de3f277b2d94359a1)
In 2002, a friend who was a regular volunteer at the local animal shelter asked if I would be willing to create a campaign to help reduce Charlotte's embarrassingly high euthanasia rate. At the time it was one of the highest in the US. Of course I said yes and the result was a multi-platform campaign that over the next two years helped drive down the kill rate by 30%, and increase adoptions of pets on death row by 60%. I'm really proud of this campaign because it worked. It also received a bunch of awards, and I was even given a commendation by the Charlotte Chief of Police.