Copywriting - Direct Marketing

Direct mail. Who reads it? Well that's one of the big challenges, right? And while I don't usually push clients toward direct mail these days, here are some examples of stuff I've written over the years that mostly had a good response. It's hard to tell compared with the measuring tools we have today. Anyway - copywriting!

My first job was with Citibank's N-House creative department in Jacksonville, Florida making direct mail statement stuffers fun and creative. I did the best I could, and the most I could get away with. It was a great experience working with such talented people.
My first job was with Citibank's N-House creative department in Jacksonville, Florida making direct mail statement stuffers fun and creative. I did the best I could, and the most I could get away with. It was a great experience working with such talented people.
My first job was with Citibank's N-House creative department in Jacksonville, Florida making direct mail statement stuffers fun and creative. I did the best I could, and the most I could get away with. It was a great experience working with such talented people.   
Lexus launched a new car and a local dealer asked us to help them create buzz for it (before social media.) We employed print advertising, direct marketing, and a slew of other things that our genius AE came up with. The results were amazing. They sold every car allocated to them and the campaign went on to win a ton of awards.
Lexus launched a new car and a local dealer asked us to help them create buzz for it (before social media.) We employed print advertising, direct marketing, and a slew of other things that our genius AE came up with. The results were amazing. They sold every car allocated to them and the campaign went on to win a ton of awards.
Lexus launched a new car and a local dealer asked us to help them create buzz for it (before social media.) We employed print advertising, direct marketing, and a slew of other things that our genius AE came up with. The results were amazing. They sold every car allocated to them and the campaign went on to win a ton of awards. 
Working for professional sports teams is pretty fun. We did a slew of work for the Carolina Panthers that included mostly advertising (for PSLs), outdoor, and direct marketing.
Working for professional sports teams is pretty fun. We did a slew of work for the Carolina Panthers that included mostly advertising (for PSLs), outdoor, and direct marketing. 
How do you get people to visually connect with the "idea" of curing heartburn? Hijack a well-known concept. This campaign for the Triad Heartburn Treatment Center filled up their scheduling calendar for six months.
How do you get people to visually connect with the "idea" of curing heartburn? Hijack a well-known concept. This campaign for the Triad Heartburn Treatment Center filled up their scheduling calendar for six months.
How do you get people to visually connect with the "idea" of curing heartburn? Hijack a well-known concept. This campaign for the Triad Heartburn Treatment Center filled up their scheduling calendar for six months.
How do you get people to visually connect with the "idea" of curing heartburn? Hijack a well-known concept. This campaign for the Triad Heartburn Treatment Center filled their scheduling calendar for six months. Talent borrows. Genius steals. 
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