Copywriting - Advertising

During my early career, advertising mostly meant print. Newspapers. Because print was once king. If you could make a message work in print, you had a strong concept. I've also worked in direct mail, outdoor, radio, digital and social, and even a little TV (but not much.) My goal on every project is to craft messages that resonate with a specific audience so that they take favorable action. Sometimes that means being clever with the medium, but mostly the medium is secondary to the concept. (My apologies for the quality of some of these scans. Pay no attention to that, focus on the concepts and writing.)

1998. Copywriting class. Second assignment for a fictional French Restaurant. After this, my professor convinced me to pursue a career in advertising. (It should be noted that I had no access to an art director or designer, so this is the best that this young copywriter could do.)
1998. Copywriting class. Second assignment for a fictional French Restaurant. After this, my professor convinced me to pursue a career in advertising. (It should be noted that I had no access to an art director or designer, so this is the best that this young copywriter could do.)
We were tasked with creating buzz around a Celebrity Golf Tournament. With guys like Bill Murray scheduled to play, I had some fun with this one.
Was tasked with creating buzz around a Celebrity Golf Tournament. With guys like Bill Murray scheduled to play, I had some fun with this one. 
In 2002, a friend who was a regular volunteer at the local animal shelter asked if I would be willing to create a campaign to help reduce Charlotte's embarrassingly high euthanasia rate. At the time it was one of the highest in the US. Of course I said yes and the result was a multi-platform campaign that over the next two years helped drive down the kill rate by 30%, and increase adoptions of pets on death row by 60%. I'm really proud of this campaign because it worked. It also received a bunch of awards, and I was even given a commendation by the Charlotte Chief of Police. 
In 2002, a friend who was a regular volunteer at the local animal shelter asked if I would be willing to create a campaign to help reduce Charlotte's embarrassingly high euthanasia rate. At the time it was one of the highest in the US. Of course I said yes and the result was a multi-platform campaign that over the next two years helped drive down the kill rate by 30%, and increase adoptions of pets on death row by 60%. I'm really proud of this campaign because it worked. It also received a bunch of awards, and I was even given a commendation by the Charlotte Chief of Police. 
In 2002, a friend who was a regular volunteer at the local animal shelter asked if I would be willing to create a campaign to help reduce Charlotte's embarrassingly high euthanasia rate. At the time it was one of the highest in the US. Of course I said yes and the result was a multi-platform campaign that over the next two years helped drive down the kill rate by 30%, and increase adoptions of pets on death row by 60%. I'm really proud of this campaign because it worked. It also received a bunch of awards, and I was even given a commendation by the Charlotte Chief of Police. 
In 2002, a friend who was a regular volunteer at the local animal shelter asked if I would be willing to create a campaign to help reduce Charlotte's embarrassingly high euthanasia rate. At the time it was one of the highest in the US. Of course I said yes and the result was a multi-platform campaign that over the next two years helped drive down the kill rate by 30%, and increase adoptions of pets on death row by 60%. I'm really proud of this campaign because it worked. It also received a bunch of awards, and I was even given a commendation by the Charlotte Chief of Police. 
From 2009-2015 I worked with a Charlotte entrepreneur to build a company that repurposed old shipping containers. We grew by 3000% using branding, SEO, storytelling, and social media. All growth occurred without a spending a penny on traditional advertising. The ad here was a throw-in for attending a trade show. 
From 2009-2015 I worked with a Charlotte entrepreneur to build a company that repurposed old shipping containers. We grew by 3000% using branding, SEO, storytelling, and social media. All growth occurred without a spending a penny on traditional advertising. The ad here was a throw-in for attending a trade show.
From 2009-2015 I worked with a Charlotte entrepreneur to build a company that repurposed old shipping containers. We grew by 3000% using branding, SEO, storytelling, and social media. All growth occurred without a spending a penny on traditional advertising. The ad here was a throw-in for attending a trade show. 
My first job was with Citibank's N-House creative department in Jacksonville, Florida making direct mail statement stuffers fun and creative. I did the best I could, and the most I could get away with. It was a great experience working with such talented people.
My first job was with Citibank's N-House creative department in Jacksonville, Florida making direct mail statement stuffers fun and creative. I did the best I could, and the most I could get away with. It was a great experience working with such talented people. 
Make Charlotte sexy for businesses in the early 2000s. B2B print ad.
Make Charlotte sexy for businesses in the early 2000s. B2B print ad. 
Entrepreneur contacted us about developing a website and print campaign for a service that helps recent college graduates get jobs after college.
Entrepreneur contacted us about developing a website and print campaign for a service that helps recent college graduates get jobs after college. ​​​​​​​
Print ad for Bank of America who was sponsoring a local origami festival. Nothing fancy here, just a big name and happy client.
Print ad for Bank of America who was sponsoring a local origami festival. Nothing fancy here, just a big name and happy client. 
B2B Print Campaign
B2B print campaign. "Excellence Across the Board" remains one of my favorite taglines for a company whose only differentiator (at the time) was their customer service. Get it? It's a company that makes wallboard.
B2B print campaign. "Excellence Across the Board" remains one of my favorite taglines for a company whose only differentiator (at the time) was their customer service. Get it? It's a company that makes wallboard.
My first job was with Citibank's N-House creative department in Jacksonville, Florida making direct mail statement stuffers fun and creative. I did the best I could, and the most I could get away with. It was a great experience working with such talented people.
My first job was with Citibank's N-House creative department in Jacksonville, Florida making direct mail statement stuffers fun and creative. I did the best I could, and the most I could get away with. It was a great experience working with such talented people. 
Working for professional sports teams is pretty fun. We did a slew of work for the Carolina Panthers that included mostly advertising (for PSLs), outdoor, and direct marketing.
Working for professional sports teams is pretty fun. We did a slew of work for the Carolina Panthers that included mostly advertising (for PSLs), outdoor, and direct marketing.
Lexus launched a new car and a local dealer asked us to help them create buzz for it (before social media.) We employed print advertising, direct marketing, and a slew of other things that our genius AE came up with. The results were amazing. They sold every car allocated to them and the campaign went on to win a ton of awards.
Lexus launched a new car and a local dealer asked us to help them create buzz for it (before social media.) We employed print advertising, direct marketing, and a slew of other things that our genius AE came up with. The results were amazing. They sold every car allocated to them and the campaign went on to win a ton of awards.
Lexus launched a new car and a local dealer asked us to help them create buzz for it (before social media.) We employed print advertising, direct marketing, and a slew of other things that our genius AE came up with. The results were amazing. They sold every car allocated to them and the campaign went on to win a ton of awards.
Lexus launched a new car and a local dealer asked us to help them create buzz for it (before social media.) We employed print advertising, direct marketing, and a slew of other things that our genius AE came up with. The results were amazing. They sold every car allocated to them and the campaign went on to win a ton of awards.
Lexus launched a new car and a local dealer asked us to help them create buzz for it (before social media.) We employed print advertising, direct marketing, and a slew of other things that our genius AE came up with. The results were amazing. They sold every car allocated to them and the campaign went on to win a ton of awards.
Lexus launched a new car and a local dealer asked us to help them create buzz for it (before social media.) We employed print advertising, direct marketing, and a slew of other things that our genius AE came up with. The results were amazing. They sold every car allocated to them and the campaign went on to win a ton of awards.
In-Stadium Advertising
In-Stadium Advertising
This concept was for a local Toro dealer who wanted some in-stadium advertising at (then) Erickson Stadium in Charlotte--where the Carolina Panthers play. This is not the image we ended up using (clearly) but we did win some awards for this campaign and the client was overwhelmed with the response. 
Working for professional sports teams is pretty fun. We did a slew of work for the Carolina Panthers that included mostly advertising (for PSLs), outdoor, and direct marketing.
Working for professional sports teams is pretty fun. We did a slew of work for the Carolina Panthers that included mostly advertising (for PSLs), outdoor, and direct marketing.
In the early stages of Charlotte's crazy growth, we were tasked with creating a brand for a new condo concept that sat atop an urban Lowe's home improvement store.
In the early stages of Charlotte's crazy growth, we were tasked with creating a brand for a new condo concept that sat atop an urban Lowe's home improvement store. 
↑Back to Top

Insert copy here, which should vary depending on your region. Accept